1. International Market Entry

The international market, though potentially lucrative, has many pitfalls. This is why a solid international market entry plan is essential. GWEM's main business is developing these plans for client companies. Typically an international market entry plan includes:

  • Assessing the product's export potential
  • Developing an international customer profile
  • Identifying potential target countries
  • Identifying competition
  • Evaluating and prioritizing the target countries
  • Making market projections
  • Developing a marketing strategy
  • Identifying marketing requirements and costs
  • Selecting an in-country marketing agent
  • Consideration of assistance from government and international agencies
  • Assessing the costs and rewards of entering the international market
  • Recommending an action Plan

2. Domestic Market Planning

GWEM can also assist client companies in expanding their domestic markets. A typical domestic market plan includes assessing the product's:

  • Strengths and weaknesses
  • Market segments
  • Potential market
  • Competition
  • Probable market
  • Market projections
  • Marketing strategy
  • Marketing requirements
  • Marketing cost
  • Market prioritization
  • Recommended action plan

3. Business Planning

GWEM has assisted in planning new business ventures, both for existing companies making a new product expansion, and for start up companies. We offer this service as well, which can involve:

  • Objectively defining the opportunity and product
  • Assessing the product's most marketable aspects and unique attributes or differentials
  • Assessing production method or acquisition
  • Assessing production staff requirements
  • Identifying suppliers and costs
  • Estimating facilities requirements
  • Establishing pricing
  • Developing a Business Model
  • Assessing and planning the market, as described in Domestic Market Planning above.
  • Projecting production costs and overhead
  • Projecting sales
  • Projecting cash flow analysis
  • Estimating financing requirements
  • Addressing legal issues
  • Providing a recommended action plan